An afternoon dedicated to authentic beauty, Italian excellence and the art of craftsmanship.
Villa Bella opened the doors to its elegant surroundings for the exclusive Falconeri Cashmere Experience, an event celebrating the meeting of style, tradition and exceptional craftsmanship.
The event was introduced by host Dr Francesca Negosanti, Medical Director of Villa Bella, who welcomed Giuliana Beneventi, owner of the Falconeri boutique in Bologna, for a conversation about the brand and its distinctive approach to luxury.
A sensory experience celebrating the interplay of glamour, tradition and artisanal expertise.
A particularly engaging contribution came from Carlotta Pizzorni, Falconeri’s Events Manager, whose presentation attracted considerable interest from guests.
Surrounded by soft textures, warm yarns and meticulously crafted details, attendees explored the Autumn/Winter 2025–26 collection and discovered the qualities that make cashmere so distinctive.
They also learnt how to wash and care for cashmere garments, preserving their natural lustre and softness over time.
A sensory experience celebrating the interplay of glamour, tradition and artisanal expertise.
A particularly engaging contribution came from Carlotta Pizzorni, Falconeri’s Events Manager, whose presentation attracted considerable interest from guests.
Surrounded by soft textures, warm yarns and meticulously crafted details, attendees explored the Autumn/Winter 2025–26 collection and discovered the qualities that make cashmere so distinctive.
They also learnt how to wash and care for cashmere garments, preserving their natural lustre and softness over time.
The atmosphere evoked that of a contemporary atelier, where elegance and comfort coexist in perfect harmony.
Glasses of sparkling wine, exquisite pastries by master pastry chef Gino Fabbri, and rich, spiced hot chocolate added to the experience.
Soft music and a carefully curated selection of Falconeri’s signature pieces accompanied guests on a journey through the world of Villa Bella and the finest expressions of authentic Made in Italy craftsmanship, where sustainability, taste and passion come together.
The sophisticated event, organised by MSG STUDIO, offered guests a memorable and thoroughly enjoyable afternoon.
The magnificent floral arrangements by EFFETTO serra were particularly admired and were later presented as gifts to the women attending.
The Quiet Sophistication of Cashmere
Some collections need no extravagant advertising campaigns to leave a lasting impression.
Falconeri’s new Autumn/Winter 2025–26 collection inhabits precisely this understated space, where material meets light and fashion becomes an intimate, personal language.
It marks a return to essentials, to a beauty expressed through craftsmanship rather than grand statements.
At its heart, as always, is cashmere: the defining fibre of the Falconeri universe.
In its Ultrafine and Ultrasoft interpretations, this exceptional material becomes an expression of comfort and understated sensuality.
This is no longer luxury designed to impress, but luxury designed to be lived in, effortlessly accompanying everyday life.
Alongside cashmere, silk and wool come together in a refined interplay of textures. Softness meets structure, while light moves across the surfaces, revealing their subtle character.
Every garment invites the wearer to touch, feel and rediscover the pleasure of dressing.
Silhouettes become more relaxed, while volumes take on a softer, enveloping quality.
Reversible coats, ribbed cashmere capes, wool blazers and intricately knitted cardigans place knitwear firmly at the centre of the collection.
Every piece reflects the meticulous craftsmanship that defines the brand: barely visible seams, hand-finished edges and proportions designed around the body rather than the runway.
This is fashion that doesn’t dictate how to dress, but moves naturally with the wearer.
Silhouettes embrace rather than constrain.
Here, comfort is not synonymous with casualness, but represents a carefully considered balance between freedom and elegance.
The campaign accompanying the collection, featuring Rosie Huntington-Whiteley and Jason Statham, portrays a quietly suspended everyday world, defined by simple gestures and natural light.
There is no spectacle, only intimacy.
The serene, authentic portrayal of the couple captures the essence of the collection: beauty as an integral part of life, rather than an extraordinary exception.
Falconeri embraces the philosophy of slow luxury, an elegance that does not resist the passage of time but welcomes it.
Each garment is designed to endure, accompanying its wearer through the seasons without losing its understated strength.
In a world dominated by noise and constant change, Falconeri chooses a rarer path: consistency.
By rejecting excess, the brand restores value to simplicity, finding within it the purest expression of sophistication.
The Autumn/Winter 2025–26 collection is an exercise in restraint.
A statement of confidence in materials, time and the sense of touch.
An invitation to slow down, to feel, and to choose only what endures and truly matters.
With thanks to Falconeri for providing the Autumn/Winter 2025–26 campaign photography.